Brunettes feel sexier after dying their hair blonde, it emerged yesterday.
Research revealed three quarters of women who ditched their dark hair in favour of lighter locks felt sexier and more glamorous with their new hairdo.
Most also reported a significant confidence boost while a large percentage said they experienced a 'better outlook' on life after turning blonde.
It also emerged that of those who have gone back to their brunette roots four out of ten have immediately regretted it.
The revelation was revealed following a study of 3,000 women by haircare brand, TRESemmé.
Yesterday a spokeswoman said: ''Hair colour can make a huge impact on how someone feels and it's remarkable that some women claim to feel so different when blonde.
''A change in colour can be good thing but it's important to remember that excessive hair colouring can take its toll on hair, causing damage like split ends.
''The survey findings have found that we all make certain assumptions based on hair colour - but of course these are just stereotypical preconceptions.
''Whether your a blonde or brunette, dying hair over and over again can lead to damaged hair resulting in brittle hair and split ends.
''If you colour your hair regularly you should be using products that help to reduce split ends - such as TRESemme's new Split Remedy range.''
The study also revealed that whilst sporting a brunette look 38 per cent of women felt 'drab', a third said they looked pale and one in ten said they got less attention from men.
Almost a quarter of women said they wished they never started dying their hair as three quarters believe their hair is very dry and damaged as a result, often with split ends.
Rather stereotypically - 16 per cent of blondes confessed to being of a bubbly nature. One in five went as far to describe themselves as 'sunny.'
But not all blondes have more fun - a third of fair haired women choose to dye their tresses a darker colour.
One in twenty also prefers darker hair as its low maintenance in comparison to blonde hair.
And ten per cent of brunettes said blondes get treated like bimbo's whilst one in five feel when blonde they get unwanted attention from men.
One in twenty brunettes went on to say they don't get taken seriously when they have tumbling blonde tresses.
In stark contrast to bubbly and sunny blondes - brunettes feel classy, intelligent and sophisticated.
The study of 3,000 women revealed that the average age to start experimenting with hair colour was 21 and typically women spend £161 a year on their hair colour.
The majority of women said the reason they dye their hair is because their natural colour is neither blonde or brunette and describe it as 'mousey'.
It also emerged that more than half of women felt that men fancied blondes more, but a whopping 80 per cent of females reckon brunette make more faithful wives.
Eight in ten also believe brunettes make better friends and get further up the career ladder.
