Women have nearly 50 per cent more money spent on them at Christmas than men do, a study has revealed.
Researchers found men expect their other halves to spend around £144 on their gifts but will only actually receive presents worth just £99.
But women will have almost £150 splashed out on them by their other half as they embrace the season of goodwill, despite only anticipating a spend of up to £114.
The findings emerged in a study of 2,000 married couples, which also revealed one in ten will fall out with each other this Christmas over disappointing gifts.
Caroline Weaver of Me to You, which commissioned the research, said: ''Married couples of course have certain expectations when it comes to receiving presents from each other.
''But at the end of the day, it is great to see that as the old saying goes it really is the thought that counts when it comes to gift buying.''
It also emerged more than one in 20 blokes claim they would consider leaving their missus if she fails to deliver the goods.
Luckily, 41 per cent of couples said they weren't be too worried about the amount spent on presents as long as they were thoughtful.
While the survey shows couples like the idea of their partner spending a decent amount of money on them, thoughtfulness is the most important thing for 38 per cent of people.
Indeed, last Christmas, 22 per cent of couples weren't speaking because they were given a present they considered to be completely thoughtless.
And a fifth of husbands and wives have fallen out with a partner in previous years because they wasted too much money on a completely pointless gift.
When it comes to present buying, 10 per cent want something BIG, while 11 per cent want something 'expensive'.
Four in ten people would like a present that shows their partner knows them inside out, while 36 per cent want proof that their partner cares.
A quarter say all they want for Christmas is a present that shows their partner listens to them.
Indeed this year, just under one in ten people say their Christmas Day would be ruined if they received something they didn't like.
And 17 per cent said their other half has been in trouble in previous years for giving them no present at all.
Women were revealed as the sex most likely to show their disappointment, with one in five husbands also said their wife admitted when they didn't like a gift compared to just 15 per cent of women who said their partner did the same.
Caroline Weaver added: ''It's great to know that the majority of people aren't wishing for something big or expensive this Christmas.
''The results prove people want their present to show their partner cares about them, know them inside out and have not ignored their needs.
''Whatever you buy your partner for Christmas, the most important thing is that it lets them know how much you love them.''