Using discount vouchers in shops and restaurants, comparing prices online and claiming reward points at the till is now COOL, it has been revealed. A study of 2,000 adults shows that nine in 10 people now believe it is acceptable to be more frugal and sensible with money.
Before the recession, using vouchers instead of cash or presenting money-off coupons at the
checkout would have made people a laughing stock.
But now, savvy shoppers are going to great lengths to save themselves money – by scouring the
internet for the best deals and avoiding paying full price for products wherever possible.
Other frugal steps Brits take daily include signing up to voucher and cashback websites,
shopping in budget supermarkets and buying things on auction websites.
Andy Oldham, Managing Director at the UK’s number one cashback site Quidco, which
commissioned the research said:
“Pulling out a voucher in a restaurant, or using coupons at the
supermarket used to be seen as something you only did if you were desperate and hard-up.
‘’But since the credit crunch first started to hit, Brits have had no choice but to become more
savvy with their money.
‘’Using vouchers and discount codes has meant that people have still been able to enjoy nights
out, buy new items or even go on holidays – and still watch their spending.
‘’The recession has changed many people’s attitudes to money for the better, and shopping
around and hunting for discounts is now the norm.
‘’There are some people who even choose where they shop or eat out, purely based on whether
they have a voucher or discount code for it.’’
The study shows people generally don’t buy an item as soon as they see it anymore – with two thirds preferring to check the price in several different shops before making the final purchase; Brits also regularly use auction websites to buy or sell goods to pick up better deals, with cashback websites also becoming more popular.
Additionally:
- Four in 10 people now always shop in budget supermarkets;
- 34% will search for vouchers or discount codes online before committing to buy something;
- Brits will even grow their own vegetables (22%), order tap water in a restaurant (22%) or opt for supermarket meal deals over takeaways (21%) in a bid to pocket the pennies.
According to the research, four in 10 people now think it has become completely inappropriate
to flash the cash if you are lucky enough to have it.
Instead, it has become far cooler to find different ways to save money – and the average person
reckons that by using vouchers, discount codes, cashback sites and shopping around, they save
an average of £17.77 a week.
That’s the equivalent of £924.04 saved across one year by spending money more wisely and
doing a bit more homework.
British folk are therefore growing proud of their efforts to save money – 58% think nothing about
bragging about their savings.
Since the start of the recession, 88% of people have started discussing tips on how to
save money with friends and family, and 94% now consider themselves to be savvy with
money.
MD Andy Oldham added:
“The average family saves over £780 a year with us, so those already using Quidco for cashback are on the right tracks.
“As many continue to feel the pinch, more and more people should consider cashback options, as our shoppers get paid to shop online and when entering high street stores via our mobile app that pays consumers to enter stores.”
1. Collecting reward points
2. Use a discount voucher in a shop or restaurant
3. Use reward point to buy something
4. Check the price in different shops before buying an item
5. Shopping around for the best deals on insurance instead of automatically renewing
6. Use price comparison websites
7. Sign up to voucher / discount code websites
8. Shop in budget supermarkets
9. Buy things on ebay or other auction webs
Using discount vouchers in shops and restaurants, comparing prices online and claiming reward
points at the till is now COOL, it has been revealed. A study of 2,000 adults shows that nine in 10 people now believe it is acceptable to be more frugal and sensible with money.
Before the recession, using vouchers instead of cash or presenting money-off coupons at the
checkout would have made people a laughing stock.
But now, savvy shoppers are going to great lengths to save themselves money – by scouring the
internet for the best deals and avoiding paying full price for products wherever possible.
Other frugal steps Brits take daily include signing up to voucher and cashback websites,
shopping in budget supermarkets and buying things on auction websites.
Andy Oldham, Managing Director at the UK’s number one cashback site Quidco, which
commissioned the research said:
“Pulling out a voucher in a restaurant, or using coupons at the
supermarket used to be seen as something you only did if you were desperate and hard-up.
‘’But since the credit crunch first started to hit, Brits have had no choice but to become more
savvy with their money.
‘’Using vouchers and discount codes has meant that people have still been able to enjoy nights
out, buy new items or even go on holidays – and still watch their spending.
‘’The recession has changed many people’s attitudes to money for the better, and shopping
around and hunting for discounts is now the norm.
‘’There are some people who even choose where they shop or eat out, purely based on whether
they have a voucher or discount code for it.’’
The study shows people generally don’t buy an item as soon as they see it anymore – with two thirds preferring to check the price in several different shops before making the final purchase; Brits also regularly use auction websites to buy or sell goods to pick up better deals, with cashback websites also becoming more popular.
Additionally:
Four in 10 people now always shop in budget supermarkets;
34% will search for vouchers or discount codes online before committing to buy something;
Brits will even grow their own vegetables (22%), order tap water in a restaurant (22%) or opt for supermarket meal deals over takeaways (21%) in a bid to pocket the pennies.
According to the research, four in 10 people now think it has become completely inappropriate
to flash the cash if you are lucky enough to have it.
Instead, it has become far cooler to find different ways to save money – and the average person
reckons that by using vouchers, discount codes, cashback sites and shopping around, they save
an average of £17.77 a week.
That’s the equivalent of £924.04 saved across one year by spending money more wisely and
doing a bit more homework.
British folk are therefore growing proud of their efforts to save money – 58% think nothing about
bragging about their savings.
Since the start of the recession, 88% of people have started discussing tips on how to
save money with friends and family, and 94% now consider themselves to be savvy with
money.
MD Andy Oldham added:
“The average family saves over £780 a year with us, so those already using Quidco for cashback are on the right tracks.
“As many continue to feel the pinch, more and more people should consider cashback options, as our shoppers get paid to shop online and when entering high street stores via our mobile app that pays consumers to enter stores.”
TOP 20 WAYS TO SAVE MONEY
1. Collecting reward points
2. Use a discount voucher in a shop or restaurant
3. Use reward point to buy something
4. Check the price in different shops before buying an item
5. Shopping around for the best deals on insurance instead of automatically renewing
6. Use price comparison websites
7. Sign up to voucher / discount code websites
8. Shop in budget supermarkets
9. Buy things on ebay or other auction websites
10. Search for discounts before buying something
11. Selling things on ebay or other auction websites
12. Take a packed lunch to work
13. Use cashback sites
14. Shop in charity shops
15. Boast about bargains in stores
16. Grow your own vegetables
17. Order tap water in a restaurant instead of bottled water
18. Get meals deals instead of takeaways
19. Haggling to get a lower price
20. Taking leftovers from the previous night’s dinner into work for lunch
ites
10. Search for discounts before buying something
11. Selling things on ebay or other auction websites
12. Take a packed lunch to work
13. Use cashback sites
14. Shop in charity shops
15. Boast about bargains in stores
16. Grow your own vegetables
17. Order tap water in a restaurant instead of bottled water
18. Get meals deals instead of takeaways
19. Haggling to get a lower price
20. Taking leftovers from the previous night’s dinner into work for lunch
© Flowah | Stock Free Images & Dreamstime Stock Photos
