View over the city of London where some of the most expensive rental properties in the country are found. See SWNS story SWRENT; Wealthy renters have paid a staggering £100 million up-front to cover their entire tenancy, it was revealed yesterday (Mon). With six or seven people chasing every posh London property, bidders are desperate to beat their rivals and sign a contract. As a result they are willing to pay a full year’s rent, deposit and fees up-front - handing over £200,000 to the landlord. This is based on figures from Dataloft, which says the average prime London home costs £3,500 per week to rent.