Swiss International Air Lines (SWISS) conducted research with 2,000 UK adults focusing on the Brits love of queuing and found that we spend more than 52 working days queuing over an entire lifetime. That’s on average nearly half an hour per month spent in queues.
In the lead up to the February half term, SWISS helped skiers get ready for hitting the slopes with a course in skiing etiquette, including the all-important – and most precise – ski-lift queue.
In the week that skiing popularity soared in Britain, with Dave Ryding claiming Britain’s first World Cup alpine medal since 1981, SWISS helped skiers get ready for their ski holiday in a specially created winter wonderland.
During the activity, taking place in the heart of London, British skiers were joined by a Swiss etiquette expert who provided tips that included; queueing for the ski-lift, how to carry your skis safely, the best on-the-piste poses and après ski chat. Queuers were treated with Swiss hot chocolate and biscuits as they formed the most precise queue under the watchful gaze of the Swiss.
The SWISS study also found that the Brits biggest queuing locations are supermarkets and post offices. Their pet peeve is people cutting into the queue (69%), not moving up in a timely fashion (34%) and saving a place for someone else (29%).
SWISSED: practised by the British, refined by the Swiss
With its Europe-wide SWISSED initiative, Swiss International Air Lines is currently devoting itself to the particularly well-known characteristics and cultural assets of its European neighbours – and is attempting to refine them Swiss-style, in a tongue-in-cheek way. And who better to export these values to Europe than Switzerland’s national carrier, SWISS?
Getting to a ski holiday needn’t be an uphill battle. Being the skiers' airline of choice, SWISS is making things more convenient by providing frequent flights to the Alps from London City, Heathrow, Gatwick, Birmingham and Manchester airports, as well as free transport for ski and snowboard equipment.
About SWISSED
Although many world-famous things were not actually invented in Switzerland, they have been so exquisitely refined there that their high quality is now closely associated with Switzerland. As part of the SWISSED initiative, Swiss International Air Lines wishes to make precisely these little differences that make a big difference in a tangible and charming way.
More information about the SWISSED campaign and Swiss International Air Lines is available at swiss.com/de/EN/swissed/swissed-united-kingdom and swiss.com.
