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A retiree bought a brand-new car online without seeing it in what is thought to be a landmark moment for the auto industry.
Most people don't think twice these days about buying electrical goods or doing their food shop online, but they still face the task of haggling with a salesman when buying a new car.
But Keith Peile, 65, skipped the middle man and didn't even test-drive his new Hyundai i10 after using the manufacturer's new Click To Buy website.
The retired security officer put details about his current car - a previous generation i10 - into the website and was given an automatic trade-in price on the £8,000 supermini.
He then went ahead with the purchase, paying a discounted online price and avoiding any awkward negotiating with the showroom staff.
The entire process, billed as an industry first, can be completed in less than five minutes when purchasing with cash.
Mr Peile, from Poole, Dorset, said: "I picked up my tablet computer, looked at the site and was so impressed that by the next morning I'd bought a new car.
"It was just so straightforward. It only took ten minutes to choose the options and paint colour of my new i10. I knew I would be getting the best deal from the site so I was very happy with the final price.
"Paying was easy too - I just put my details in once for the initial deposit which were immediately retrieved when I paid the balance."
Another buyer was John Freel, from York, who has just had a £20,000-plus Hyundai Tucson delivered to his house.
Mr Freel part-exchanged his old car for the new SUV and, like Mr Peile, didn't bother test-driving the Tucson before clicking to buy.
Health and safety manager John, 50, said: "I can't be bothered going into showrooms half the time and I don't like being pressurised.
"The Tucson is my fourth Hyundai in succession and I had an ix35 before so I roughly knew what I was getting anyway.
"The showroom is still there and you can still go in and see everything, but I would say that this is definitely the future.
"Amazon Prime is the classic example. It's the same methodology. You want to get on with your normal routine and have your goods delivered, so you don't have the hassle and you save time.
"We're all too busy these days. Everything is online, why not cars as well?"
When customers visit the website, they are able to get a trade-in price for their current car, use trade-in funds towards the new car purchase, configure their new car, add accessories and service plans, arrange finance and pay a deposit.
Cars can be delivered to owners' houses or they can pick them up from the showroom.
Hyundai launched the new scheme on January 6 and 23 people have already ordered cars, with 43 per cent trading in their old cars and 93 per cent collecting their new model from their local dealer.
The manufacturer believes the "hassle free" process will transform the way Brits buy cars.
Tony Whitehorn, president and CEO of Hyundai UK, said: "Click To Buy is an industry first developed by Hyundai in-house and it makes me incredibly proud to see the first new Hyundai cars purchased online handed over to absolutely delighted customers.
"Our aim with the site has always been to make the buying process easier and more transparent than ever before.
"Hearing the glowing feedback from Mr Peile and Mr Freel, it is clear we are doing just that, offering them and many others, the ability to buy a car in the same way they'd be able to purchase clothes, electrical goods or food shopping.
"With discounted fixed prices, Click To Buy is hassle free and with our detailed online trade-in valuation tool, the whole process is clear and easy to understand."
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