NEWS COPY
Thirty is the age we finally know who we are and feel comfortable in our own skin – but our sense of identity starts to fade at 59, according to new research.
By 30 years of age, the typical Brit will have refined their taste in music, they’ll have seven close friends, 37 percent will be married - and half will own a house.
They’ll have one child on average, four in 10 will be confident in the workplace and 29 percent will have cultivated their TV and film preferences.
While over a quarter will have developed their tastes in literature, two in five will know what their fashion preferences are - and four in 10 will be at ease driving.
But 34 is the age the typical Brit will worry least about what other people think of them.
Despite this, almost half of respondents are concerned they will lose some sense of who they are by the age of 59.
The research of 2,000 UK adults was commissioned by My Nametags, manufacturer of durable stickers and iron-on labels for care homes.
The biggest fears UK adults have about growing old are losing their memories, feeling isolated and feeling forgotten.
Sixty six per cent of people are worried they will have to move into a care home one day – with three quarters fearing they’d become isolated should they ever move into one.
While two thirds of respondents are worried their closest relatives will have to live in a care home at some point.
Sixty eight per cent or people said they would worry about losing some sense of self if they ever were to move into a retirement home.
While seven in 10 Brits fear they’d lose their possessions upon moving into a care home.
Lars B. Andersen, Managing Director of My Nametags, said: “For many of us, our sense of who we are – our tastes, preferences and opinions - takes time to develop.
“So it’s understandable that the prospect of losing this is daunting - particularly for the older generation of our population and those moving into a care home.
“Moving into residential care is a big life change and the thought that you might lose some part of yourself in the process doesn’t make it any easier.”
Three quarters of those polled said their belongings reflect who they are as a person.
While 83 percent said they own items which have particular importance to them - including jewellery, photos and keepsakes.
Memories, family and sense of humour are among the things that form our identity according to those polled.
Friends, morals, hobbies and the place where you grow up are also among the factors that shape who we are.
Lars B. Andersen said: “In addition to losing your identity 70 per cent of people are worried they might lose their possessions when moving into a care home which is a great concern!
“Our nametags help these residents maintain their sense of identity and keep hold of their treasured possessions which often hold lasting memories.”
For more information visit: www.mynametags.com/care-homes
ENDS
