NEWS COPY
Freshly laundered clothes, the great outdoors and days out at the seaside are what happiness smells like, according to new research.
With many Brits burnt out by modern life, smells associated with ‘happy places’ topped the list followed by homely scents and evocative aromas such as the open air of parks and gardens.
More than three-quarters of us dream of spending more time outdoors, with 68 per cent looking to the outdoors to calm us down and give us a sense of balance.
But according to the Lenor study of 1,000 Brits hectic schedules mean we can’t always get away from the demands of everyday life.
More than half of us are currently working more than eight hours a day and one in five work more than 11 hours a day.
Lenor Perfumer Rafael Trujillo said: “Scent has the power to transport us away from our busy lives, to a moment of calm, where we can be one with ourselves and one with nature.”
The beach, our garden and our home were also ranked among our happy places, with 68 per cent of us linking fresh smelling clothes to happiness.
Indeed, many people admit to regularly using their freshly washed items as mood boosters.
More than three-quarters of those surveyed said they strive to give their clothes the freshest scent, whilst almost two in three believe that feeling the freshness of products inspired by nature could help lower stress levels.
The new Inspired By Nature collection by Lenor has been released to help Brits step back and relax even if they can’t escape the stress of modern day life.
The range includes three scents - Deep Sea Minerals, Silk Tree Blossom and Shea Butter - that capture the calming properties of the beach, the garden and the home.
Trujillo added: “The expertly crafted, long lasting freshness of Lenor replicates the scents of nature on our clothes, so we can keep them with us all day and be in the moment.”
ENDS
