NEWS COPY – WITH INFOGRAPHIC
It takes the typical women 29 minutes of painstaking makeup application - to get a natural look, according to a new study.
Researchers revealed 86 per cent of women work as hard as they can to look fresh-faced despite using a host of products and techniques.
More than half of the 2,000 women questioned said they are now opting for soft contouring and nude lips in a bid to look dewy and make-up free.
But it takes an average of ten makeup items and processes to look so flawless, and a fifth admit they probably use MORE products to look natural than they do for a heavy made-up look.
Sarah Gardner, head of beauty for Superdrug, which carried out the study to launch the new makeup brand B, comments “Getting the natural look isn’t as easy as washing your face and brushing your hair.
“When we developed our makeup brand B., customer feedback was overwhelming, they wanted products that made them look flawless and naturally beautiful.
“And they wanted specific products to help them achieve this look, so we created B. to help everyone achieve a flawless looking, professional quality base at home.”
The study shows a third of women often watch online tutorials and read tips on how to achieve a more fresh faced appearance, taking inspiration from makeup artists to recreate the no-makeup makeup look.
Concealer, primer, loose powder, foundation and blusher are the most popular products women apply to their face each morning.
While eyes and lips are highlighted with discreet tints and shadows, mascaras, eye pencils, lip balms and nude lipsticks.
When it comes to achieving a flawless face, 35 per cent of women are big believers in using a moisturiser with SPF, while 29 per cent recommend using double the amount of mascara on upper lashes to open up the eyes.
Over a fifth of women use a concealer brush rather than fingertips to cover blemishes and 16 per cent like to contour to their hairline.
Other recommendations include sweeping the neck with bronzer, and using a lip scrub before applying tint.
And although the bare faced look has always been one more typically favoured for daytime wear, 45 per cent of people now opt for the same makeup style when hitting the town.
Incredibly, a third of women polled would never leave the house without a scrap of makeup on. Six per cent wouldn’t even let their partner see them ‘au naturale’, and 14 per cent admit to getting up early to put on their natural looking make-up before their partner wakes.
Sarah Gardner of Superdrug: “This new research proves that feeling beautiful isn’t about looking like you’ve spent hours applying makeup, it’s about makeup giving you the confidence to highlight your best features.
“We know women want products which are affordable, easy to apply and understand and most importantly look natural, and we have achieved this with B.
“Everything in the collection is also Cruelty Free and vegan, we know that this becoming more important to our customers with 11 per cent of those questioned in this research confirming they always look for vegan makeup.”
