If you love giving your child the occasional sweet treat, Fruittella is about to make life that little bit easier!
Fruittella has launched a 30% Less Sugar range of sweets for parents who want less sugar in their children’s lives but don’t want to compromise on treats which taste great.
Available in two different flavours, Strawberry and Summer Fruits, some of the sugar in Fruittella 30% Less Sugar has been replaced with natural fruit fibres so each sweet is still full of the unmistakeable fruity taste of Fruittella, with a burst of even more of the fruit juice found in the classic range. What’s more, it’s still made with only natural colours, flavours and absolutely no sweeteners!
Matthew Navier, brand manager for Fruittella, said: “Children love sweets, and as parents we love treating our children and seeing their delight. With our new 30% Less Sugar range parents can embrace and encourage their child’s pleasure at receiving a treat without feeling as if they are giving their child something they shouldn’t have. Furthermore, you won’t be compromising on taste as it retains even more of the much-loved fruity flavour from the original range – what a lovely little win!”
The sharing packs – both in a pouch format – have been developed in response to research that showed 92% of consumers are trying to reduce the amount of sugar in their shopping baskets. Fruittella 30% Less Sugar does just that and is perfect for those wanting to slightly cut back on intake of the sweet stuff.
Fruittella 30% Less Sugar contains 37g of sugar per 100g, with fruit juice content doubled to 6% from the original range for an extra burst of fruity flavour. £RRP £1.25/120g.
For more information on Fruittella and its product range visit www.fruittella.co.uk.
