NEWS COPY
By Astrid Hall
The average Brit gets just six hours and nineteen minutes sleep a night, a study has found.
Researchers found busy lives, hectic work schedules and stress are primary reasons for not getting a full eight hours kip.
The poll of 2,000 UK adults revealed the nation get just their recommended eight hours just two nights a week, with 38 per cent stating they NEVER achieve their eight-a-night.
Technology, a lack of exercise and eating late are also among the reasons Brits are struggling to get a night of much needed rest.
The research was commissioned by Sainsbury’s with Balance by AromaWorks, a new collection which has been created exclusively for Sainsbury’s which uses natural essential oils to aid Brits on their journey to get a good night’s sleep.
Lydia Atkinson, Buyer for Aircare and Cleaning, at Sainsbury’s, said:
“We are always looking at ways to help our customers live well for less and our Living Well Index has identified just how significant an impact sleep quality has on an individual’s sense of wellbeing.
It’s clear that as a nation we’re struggling to get a good night’s sleep, so we wanted to develop a solution that helps our customers get those extra hours of shut eye.''
The study found one quarter rely on caffeinated products to help them get through to the evening but there isn’t enough time in the day, with 44 per cent completing a series of tasks in bed.
One in 10 will check or reply to work emails, with one fifth completing ‘life admin’ and more than one in 20 will finish other job-related duties when snuggled up in bed.
In fact, adults will spend 38 minutes a day thinking about or finishing jobs when they should be getting some shut eye – the equivalent of nearly 20 hours a month.
Over half of adults said they don’t usually get enough sleep, with 57 per cent finding themselves grumpier after a bad night’s rest.
One third confessed they will lose their temper more quickly, with 48 per cent struggling to concentrate and over one quarter find they are more emotional after a lack of sleep.
By missing out on much needed rest, a number of Brits have found themselves dropping off in a number of places.
Nearly three in 10 have found themselves catching forty winks on public transport , with over a third snoozing while reading a book.
And three per cent have even found themselves having a nap when eating their dinner.
The study also revealed adults have found themselves dropping off in all sorts of weird and wonderful places including a fireworks display, live gigs and even during labour.
The research also found 85 per cent agreed they feel restored from having a quality night’s sleep and over one third will get better rested when they know they don’t have to work the next day.
Nearly three in 10 are more refreshed when snoozing on holiday, with nearly one quarter sleeping better after exercising.
And 15 per cent will feel rejuvenated after a night cuddled up next to their partner.
In fact, Sunday was revealed as the day adults get their worst night’s sleep, with that their best night’s rest occurring on a Friday.
Atkinson added: AromaWorks is an obvious partner for Sainsbury’s - the company’s dedication to natural aromatherapy aligns with our values which underpins the new Balance by AromaWorks range.”
ENDS
