The I’m a Celebrity stars launched a new bank earlier this year, taking the market by storm with a novel brick subscription service and Mini Mocha saving plans.
But they could find themselves in hot water after the Bank of Antandec ran into legal issues.
Footage of a press conference has been released in which the founders address accusations of plagiarism around the similarity of their logo to that of Santander.
They claim their logo features a baguette, rather than a flame, saying that until recently they had never heard of the “so-called bank” in question.
It will form part of a new ad, which launches on 4 January, with a message from Santander that while they can’t predict the future like Stan the Smartbot, they can offer customers some certainty with fixed rate mortgages for up to ten years.
Dan Sherwood, interim chief marketing officer at Santander, commented: “The Bank of Antandec has been our most talked about campaign and this new ad is the latest instalment in the development of Britain’s newest bank.
“We want to get across an important message about mortgages, but we also want people to feel good about their finances.
“We hope the latest ads will help people see the benefits of our mortgage range whilst also raising a smile.”
Ant & Dec said: "It’s been really fun getting back into the world of the Bank of Antandec.
In June 2019 Santander UK announced a multi-year partnership with Ant & Dec – presenters of Ant & Dec’s Saturday Night Takeaway, Britain’s Got Talent and I’m a Celebrity… Get Me Out of Here! – to act as brand ambassadors for the bank.
For more information see www.bankofantandec.co.uk.
