NEWS COPY
Dame Kelly Holmes, Rebecca Adlington and Colonel Tom Moore are among a host of heroes starring in a brilliant launch video for a keep-fit campaign.
Military charity and media organisation BFBS has launched #BFBSForcesFit - an initiative designed to get UK troops sharing their fitness routines to encourage the rest of the country to stay active.
To keep the public motivated, the fun video features people performing squats with their dog, lunging as they push their baby’s buggy and running as they fireman lift their son.
Dame Kelly Holmes, herself a former member of the British Armed Forces, is among those helping to keep the public moving.
She said: “Staying active and fighting fit is always so important but now more than ever.
“Encouraging and motivating everyone to do that through my workouts online and BFBS Forces Fit is something I’m so happy to do.”
The campaign is supported by Colonel Tom Moore, who has raised almost £30 million for charity with his garden walks, and Olympic gold-winning swimmer Rebecca Adlington.
Other notable faces backing it are Dancing on Ice star Matt Evers and Brian Wood MC.
BFBS produced the launch video as a way of inspiring the public to stay active at a time when gyms are closed, and physical interaction is limited due to the lockdown.
The campaign takes inspiration from the military’s reputation for being pioneers in staying fighting fit in smaller, confined spaces - not to mention being creative with very little gear available.
Each week, 'BFBS Forces Fit' will host online workouts from military instructors and sport and fitness influencers which can be done from the safety of people's homes.
On top of this, key military figures and people sharing photos and videos of the exercises they have been doing.
The campaign launched on Wednesday evening when Dame Kelly took over the BFBS Radio Facebook page to host her own training workout.
Next Wednesday at 4pm, there will be a BFBS Radio and Instagram Live simulcast with WO1 Glenn Haughton OBE - Senior Enlisted Advisor to the Chiefs of Staff - discussing how physical activity can have a positive impact on mental health and well-being.
Jay James, BFBS Radio presenter, former Royal Navy PTI and member of singing group The Overtones, is leading the campaign.
He said: "Being in the military taught me that staying forces fit really is the key to a healthy body and mind.
“We're calling on everyone, however hard or easy to share what they're doing to inspire us all."
For more information visit https://www.forces.net/
ENDS
