NEWS COPY
Millions of women are turning their backs on an array of beauty products in favour of devices which streamline the process to embrace natural beauty, research has revealed.
Traditionally, a typical beauty regime would include multiple steps, from cleansing and toning, through to layers of concealer, foundation and bronzer.
But a study of 2,000 women has found six in 10 are choosing to put skincare first, opting for fewer products which make them feel great, and look 'au naturel'.
Women are twice as likely to have purchased a skincare product out of any other beauty item since the beginning of the first lockdown.
As a result, four in 10 women have streamlined their cosmetic collections over the past few months – focusing on skincare instead.
One of the issues is the time it takes though – with 59 per cent of women saying skincare routines have become more complicated than they were 10 years ago.
Currently, the average woman spends 23 minutes each day on their skincare – and they are now seeking a quicker and easier route to looking their best.
With this in mind, almost three quarters (73 per cent) said they’d rather slash this time by ditching numerous skincare products in favour of using multi-functional skincare devices that delivers multiple benefits.
This greater interest in beauty tech is helping to reduce clutter and help time-poor women achieve professional results and look their best in the shortest amount of time possible.
The research was carried out by FOREO after it launched its ‘UFO 2’, a single, high-tech device which can deliver a professional level facial treatment in less than two minutes. The device uses hyper-infusion technology to infuse potent ingredients deeper into the skin to get nutrients down where they work best - below the surface.
This evolution in skincare comes alongside a change in our working patterns as we continue to spend more time having video calls.
The survey revealed a fifth of 18 to 34 year olds admit they have got up early to prepare their skin ahead of a video call, while 40 per cent have turned off the camera during a meeting because they weren’t totally happy with their skin.
A spokesperson for FOREO said: “Having skin confidence has become more important than ever before over the past six months and women are looking towards a streamlined, tech-led solution to deliver results.
“Many of us are spending more time than ever having meetings on screen and while we want to look our best, sometimes we just don’t have the time.
“We’re relying on skincare to achieve skin health in order to embrace our natural beauty and feel confident.
“Bumper cosmetic collections which fill bedrooms, bathrooms and handbags could become a thing of the past as women embrace a more streamlined, less cluttered approach to looking after our skin.”
The FOREO UFO 2 has been designed to target an array of skincare concerns, including keeping skin moisturised for up to six hours after application and increasing skin moisture by 126 per cent in 90 seconds.
It also provides T-Sonic pulsations which are designed to help diffuse facial muscle tension to smooth the appearance of fine lines and reduce puffiness.
And different LED lights can help reduce redness and soothe skin.
More than half (58 per cent) of respondents said they are more inclined to use a skincare product that allows them to relax while benefiting their skin at the same time.
As women use technology to streamline their skincare routine, 30 per cent said they are also interested in products which can provide more immersive experiences to help them relax and unwind.
And more than a third of women (37 per cent of women) said they were excited by the growth in ingredient-led products.
To help, FOREO has created a face mask - part of their Farm To Face collection - which has been designed to calm the skin and mind by infusing it with 210mg of cannabis sativa seed oil as well as magnesium and chamomile.
The survey about how women look after their skin found that 60 per cent choose products which also improve the way they feel along with the way they look. Providing more than 10,000 pulsations per minute, the UFO 2 has been designed to massage the skin as it absorbs ingredients, while diffusing muscle tension and smoothing lines.
Almost two thirds (64 per cent) also want to feel more confident in their own ability to look after their skin.
And nearly three quarters of women (71 per cent) surveyed by OnePoll for FOREO said they would be interested in an at-home facial treatment device that delivers professional level treatments.
A spokesperson for FOREO added: “Skincare habits continue to change and people are looking to technology now to support them achieve a healthy looking completion.
“Consumers want to look and feel their best, but they’re often short of time and want a simplified skincare routine which still delivers professional results.
“Being able to enjoy a spa-like experience in the comfort of your own home helps not only helps to calm and relieve stress both mentally and physically but improves skin health too.”
ENDS
