A study of 2,000 adults found more than a quarter feel they never get enough exercise, and one in five would like more laughter in their lives.
Cuddles, me-time and nights out also featured in the list of things people want more of in their lives, along with fun and good luck.
While others bemoaned not having more hours in the day, money and confidence.
But 69 per cent believe they get more of what they want on holiday – although 64 per cent haven’t been away for a couple of years or longer.
Following the findings, TUI UK & Ireland, which commissioned the research, has teamed up with celebrity radio presenter Mark Wright to give away the ultimate ‘Vitamin H’ package.
Katie McAlister, from TUI said: “We all have some things we want more of in life – however big or small.
"A common theme through this ‘never enough’ list is that these activities are enjoyed while on holiday – whether it’s more culture, me-time, sleep or mindfulness.
“Evidently holidays are when we feel fulfilled and enriched the most.
"‘Vitamin H’ (holiday) deficiency is the latest trend to come out of the pandemic.”
It also emerged two thirds of those who took part in the survey believe one holiday per year isn’t enough – with respondents going away twice on average across 12 months.
And 29 per cent now prioritise themselves more following the pandemic, although 56 per cent admit they ‘don’t get enough of what they need’ in life.
The majority put this down to a lack of money, time and work getting in the way of truly enjoying themselves.
However, half believe you can have too much of a good thing in life, no doubt making the infrequency of trips away more exciting.
While 57 per cent like to plan holidays far in advance, one in five prefer a spontaneous booking at the last minute according to the OnePoll data.
Yet, the classic seven-night break still rules according to those polled, as this is the number they said provides them with enough of a break.
And 62 per cent said they’re lacking in holidays.
Mark Wright is working with TUI to give one lucky Instagram user three holidays in one year, including an exotic, far flung holiday, a beach stay in the Med and a short break exploring one of the world’s greatest cities.
Mark Wright said: “Who doesn't love a holiday? I live for mine, and always count down to the next time I'm going away.
“Whether it's watching the sun set in Mallorca, skiing down a mountain in the Alps or lying on a beach in Mexico, I'm all over it and I can’t wait to make up for lost time."
TOP 30 THINGS BRITS DON’T GET ENOUGH OF:
1. Sunshine
2. Holidays
3. Sleep
4. Exercise
5. Money
6. Going out with friends
7. Cuddles
8. Fun
9. Fresh air
10. Laughter
11. Happiness
12. Me-time
13. Relaxation
14. Hours in the day
15. Lie-ins
16. Good luck
17. Fruit/vegetables
18. Nights out
19. Confidence
20. Love
21. Family time
22. Time off
23. Screen-free time
24. Freedom
25. Vitamin C
26. Water
27. A bigger home
28. Mindfulness
29. Culture
30. Praise
