• RSS
  • Register
    Login
SWNSdigital
  • Home
  • Stories
    • Health and Nutrition
    • Science & Technology
    • Lifestyle
    • Family
    • Work & Careers
    • Business and Money
    • Food
No Result
View All Result
  • Home
  • Stories
    • Health and Nutrition
    • Science & Technology
    • Lifestyle
    • Family
    • Work & Careers
    • Business and Money
    • Food
No Result
View All Result
SWNSdigital
No Result
View All Result

The average child will have 104 knocks and tumbles each year, with grazed knees, bumps to the head and cut fingers most common injuries

4 April 2022
in Parenting
Home Parenting
Share on FacebookShare on TwitterShare on Reddit

A study of 2,000 parents found youngsters aged two to 14 experience things like bruises, split lips and scratches a couple of times a week.

Tripping up is often to blame for a wound (44 per cent), as well as falling off playground equipment (37 per cent) and falling on the stairs (20 per cent).

As a result, the 64 per cent of parents who use plasters get through an average of 99 a year, while 36 per cent who use bandages use 125 a year.

It also emerged children have the most accidents between the ages of three and five years old.

But while 78 per cent of mums and dads feel prepared for a tumble, a third admitted they have been in a position where they've not known how to help their child

Dr Zoe Williams, TV medic and brand ambassador for Elastoplast, which commissioned the research, said: “Children often play around and have so much fun either at home, outdoors in the park or in school with their friends – so they’re bound to have a few bumps and grazes every now and again.

“The key thing for parents is how they take care of their kids when it comes to injury, which can often mean keeping a calm head so they don’t panic.”

The study found most accidents take place at home (67 per cent) followed by school (63 per cent) and in the playground (61 per cent).

Other locations where little ones are likely to take a tumble include the park (55 per cent), on holiday (39 per cent) and in the swimming pool (19 per cent).

Parents also take care of their kids by giving them a hug (55 per cent), medicine (39 per cent) or kissing the injury to make it better (37 per cent).

Nearly two fifths will go as far to buy them their favourite sweets, read them a book and buy them ice cream.

However, when it comes to performing first aid, two in five don't know how to apply bandages or clean a wound – with only 16 per cent willing to learn such procedures to help their child with future injuries.

It also emerged six in 10 parents think more aftercare measures are needed for kids to protect their injuries, with 44 per cent saying their child prefers to be in school or nursery than rest at home.

High level measures mums and dads would like to see implemented also include first aid training (45 per cent), adult supervision (37 per cent) and regular inspection of areas to identify possible risks to harm (37 per cent).

Four in 10 parents are also looking at additional resources to treat their child when they’re injured – relying on the NHS website, their doctor and local pharmacy.

But 85 per cent of those polled via OnePoll ultimately think their own children should know first aid when they get older to take care of their own injuries.

Dr Zoe Williams added: “It’s good to see parents taking more initiative to learn how to take care of bumps and scratches that their children may face.

"However, particular in schools or nursery settings, where parents won’t be around, extra measures would help a long way to keep peace of mind for many families.”

“Whether that’s online, or readily available products including plasters and bandages, there’s enough from all sides to ensure your children are covered to carry on with life, completely uninterrupted.”

To help better prepare children for any bumps and scrapes, Elastoplast has teamed up with Dr Zoe Williams to teach kids aged 8-14 about first aid, as part of the brand's wider social mission to educate 200,000 children worldwide.

Dr Zoe will be visiting schools to deliver first aid training, with further first aid educational materials being delivered to schools nationwide.

CHILDREN'S MOST COMMON INJURIES

1.            Grazed knee

2.            Bruised knee

3.            Bump to the head

4.            Cut to the finger

5.            Grazed arm

6.            Bruised arm

7.            Cut to the lip

8.            Scratches

9.            Getting stung

10.          Sprained ankle


Previous Post

One in four pet owners have created social media accounts for their furry friends – with many having more followers than their own page

Next Post

The biggest causes of a restless night's sleep have been revealed - including feeling stressed, fretting over finances, and never being quite the right temperature

Next Post

The biggest causes of a restless night's sleep have been revealed - including feeling stressed, fretting over finances, and never being quite the right temperature

  • Home
  • Archive
  • Terms & Conditions
  • Privacy Policy

© 2025 72Point

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • All releases

© 2025 72Point

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysAmazon Web Services set this cookie for load balancing.
AWSELBsessionAssociated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearCookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
crumbsessionSquarespace sets this cookie to prevent cross-site request forgery (CSRF).
JSESSIONIDsessionNew Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.
lvapp_session6 hoursLinkedin sets this cookie to allow the forms to function within the website.
rc::aneverThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::csessionThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wpEmojiSettingsSupportssessionWordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.
XSRF-TOKEN6 hoursWix set this cookie for security purposes.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
yt-player-bandwidthneverThe yt-player-bandwidth cookie is used to store the user's video player preferences and settings, particularly related to bandwidth and streaming quality on YouTube.
yt-player-headers-readableneverThe yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience.
yt-player-webgl-spherical-3d-display-modesessionThe yt-player-webgl-spherical-3d-display-mode cookie is likely used by YouTube to remember user preferences related to the playback of 3D videos using WebGL technology.
yt-remote-cast-availablesessionThe yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installedsessionThe yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-fast-check-periodsessionThe yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-appsessionThe yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-namesessionThe yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEYneverThe cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
__cf_bm30 minutesCloudflare set the cookie to support Cloudflare Bot Management.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
AWSALB7 daysAWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.
SRM_B1 year 24 daysUsed by Microsoft Advertising as a unique ID for visitors.
swpm_sessionsessionThis cookie is set by the Simple WordPress Membership Plugin. This cookie is used for membership login session and to provide access to the protected content on the website.This cookie keeps the login records so user don't want to authorise each time while moving to next page.
_gat1 minuteGoogle Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
ajs_anonymous_idneverThis cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.
ajs_group_idneverThis cookie is set by Segment to track visitor usage and events within the website.
ajs_user_idneverThis cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
attribution_user_id1 yearThis cookie is set by Typeform for usage statistics and is used in context with the website's pop-up questionnaires and messengering.
CLID1 yearMicrosoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
CONSENT2 yearsYouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
MR7 daysThis cookie, set by Bing, is used to collect user information for analytics purposes.
SMsessionMicrosoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
vuid1 year 1 month 4 daysVimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gat_gtag_UA_*1 minuteGoogle Analytics sets this cookie to store a unique user ID.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
_gid1 dayGoogle Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
ANONCHK10 minutesThe ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well.
idsessionSet by Google DoubleClick, this cookie is used to create user profiles to display relevant ads.
IDE1 year 24 daysGoogle DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
muc_ads1 year 1 month 4 daysTwitter sets this cookie to collect user behaviour and interaction data to optimize the website.
MUID1 year 24 daysBing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
personalization_id1 year 1 month 4 daysTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
PREF8 monthsPREF cookie is set by Youtube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites.
rl_anonymous_idneverRudderStack set this cookie to store statistical data of users' behaviour on the website, which can be used for internal analytics by the website operator.
rl_group_idneverRudderStack sets this cookie to collect user activity on the web.
rl_group_traitneverRudderstack sets this cookie, which is used to store performed actions on the website.
rl_page_init_referrerneverRudderstack sets this cookie, which is used to store performed actions on the website.
rl_page_init_referring_domainneverRudderstack sets this cookie, which is used to store performed actions on the website.
rl_traitneverRudderstack sets this cookie, which is used to store performed actions on the website.
rl_user_idneverRudderStack set this cookie to store a unique user ID for the Marketing/Tracking purpose.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
aff1 monthNo description available.
AWSALBAPP-07 daysDescription is currently not available.
AWSALBAPP-17 daysDescription is currently not available.
AWSALBAPP-27 daysDescription is currently not available.
AWSALBAPP-37 daysDescription is currently not available.
AWSALBTG7 daysAssociated with Amazon Web Services.
AWSALBTGCORS7 daysAssociated with Amazon Web Services.
caf_ipaddrsessionNo description available.
citysessionNo description available.
countrysessionNo description available.
debugneverNo description available.
jnews_view_counter_visits[0]less than a minuteJNews theme sets this cookie to store and count page views.
kmt_ex2 months 23 daysDescription is currently not available.
kmt_rid1 monthDescription is currently not available.
kmt_sesssessionDescription is currently not available.
kmt_sess.sigsessionDescription is currently not available.
lander_typesessionDescription is currently not available.
loglevelneverNo description available.
pwvisitor1 monthNo description available.
sitesessionDescription is currently not available.
tf_respondent_cc6 monthsDescription is currently not available.
traffic_targetsessionNo description available.
VISITOR_PRIVACY_METADATA5 months 27 daysDescription is currently not available.
_cfuvidsessionDescription is currently not available.
__Secure-ROLLOUT_TOKEN6 monthsDescription is currently not available.
__tad10 yearsNo description available.
Save & Accept
Powered by CookieYes Logo