With temperatures reaching heights of 38.1 degrees C yesterday - and predicted to exceed 40 today, millions have been feeling the heat as they battled public transport delays and cancellations to get into work.
But those heading through 83 Redchurch Street Shoreditch, in London’s trendy east end, were offered some respite with a six-metre wide billboard designed by White Claw Hard Seltzer to offer passers-by the ultimate mid-journey refresh.
The temporary structure, which will be in place for two weeks, has been coated with heat-proof paint – described as frost-fuelled – and is covered with specially designed cooling mats with touch-activated gel centres that work by absorbing the body heat of people interacting with the board.
A moment of refreshment
Passers-by are able to chill out by placing a palm – or other key hot spots such as their forehead and the inside of their wrists – on the cool-to-the-touch wall.
The board also features a thermometer to keep people up-to-date on the record breaking temperatures, with street-style graphics allowing it to stand out from its urban surroundings.
Michael Dean, spokesperson for White Claw said: “With record breaking temperatures, we wanted to give Londoners a much-needed moment of light refreshment on this scorching day.
"What better way to cool them down than with a White Claw in hand and a billboard that will absorb all body heat.”
