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These are the top 50 looks Brits plan to dress up as this Halloween - including Beyonce and Will Smith

19 October 2022
in Lifestyle
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Brits’ most wanted Halloween costumes for 2022 include Beyonce, Billie Eilish and Kim Kardashian.

A study of 2,000 adults also discovered Will Smith, Lady Gaga and Pete Davidson are among the ‘go-to’ looks.

Marvel character get-ups are popular, including Spiderman, Dr Strange and Black Widow.

Despite pop-culture clearly being favoured this Halloween, a classic witch came in first place in the top 50 list.

More than a fifth (21 per cent) believe October 31st is an opportunity for them to express the quirky side of their personality, while 18 per cent put a lot of time and thought into their spooky look.

When it came to duos, Stranger Things’ Eleven and Mike, Coleen Rooney and Rebekah Vardy following the Wagatha Christie drama and loved-up Kourtney Kardashian and Travis Barker featured.

Costumes are heavy influenced by pop-culture

It also found despite no longer being PM, Boris Johnson came in at number 12 in the list of people Brits plan to dress up as.

The research was commissioned by wine brand, 19 Crimes, ahead of launching its ‘Cut & Cork’ barber shop Halloween takeovers.

Among the most influential TV shows and films for Halloween costumes, which will inspire the looks on offer at the 19 Crimes events, were Stranger Things, House of the Dragon and Top Gun: Maverick.

Spokesperson Ben Blake said: “It’s great to see how many people are planning to go all out for Halloween this year and express their quirkier sides through creative fancy dress.

“The results show it is clear pop-culture has had a big impact on outfit options, whether it’s politicians, fictional characters or celebrities."

A third prefer fancy dress as an adult

The study also found 43 per cent plan to celebrate Halloween this year.

This includes attending or hosting a house party (25 per cent), going on a night out (22 per cent) and taking younger relatives trick-or-treating (21 per cent).

Almost a fifth think outfits should be funny (19 per cent), while 33 per cent prefer scary.

Four in 10 adults claim they are a fan of fancy dress and typically spend £28.50 each on outfits and more than an hour – 62 minutes – perfecting their look for the event.

Almost half go on to share photos of their Halloween appearances on social media.

A third even prefer fancy dress as an adult, compared to 23 per cent who enjoyed it more as a child.

People typically look at films (23 per cent), TV shows (21 per cent) and Instagram (18 per cent) for inspiration, with 27 per cent believing social media trends influence looks today.

Other ways fancy dress outfits have evolved over the years include off the shelf outfits being more available (29 per cent) and people being more creative (28 per cent).

An excuse to dress up - or be rebellious

A further fifth believe there are more group and couple outfit options nowadays and 40 per cent prefer to dress up as part of an ensemble while 36 per cent would rather be a solo character.

Of those polled via OnePoll, 44 per cent tend to buy a ready-made outfit while 39 per cent typically make their own.

Ben Blake for 19 Crimes added: “To celebrate the most subversive date in the calendar, we’re excited to launch the Cut & Cork event on the weekend of Halloween.

“People can come along to get ready with us and achieve Halloween grooming based on this survey’s most popular looks, with barbers on hand for hair styling as well as professional make-up artists.

"Attendees will get party-ready looking their best, scariest – or most rebellious, depending on the aim.”

The 'cut and cork' Halloween takeovers will take place at Barber Barber branches in Leeds (Friday 28th October) and London (Saturday 29th October).

Top 50 looks Brits plan to dress up as this Halloween

  1. A witch
  2. Wednesday Addams
  3. Beyonce
  4. Kanye West
  5. Spider-man – Marvel
  6. The Joker
  7. Dr Strange – Marvel
  8. Batman
  9. Carole Baskin
  10. Thor – Marvel
  11.   A member of Hellfire Club – Stranger Things
  12.   Boris Johnson
  13.   Black Widow – Marvel
  14.   Will Smith
  15.   Beth Harmon – Queen’s Gambit
  16.   Spice Girls
  17.   Eleven – Stranger Things
  18.   Dali – Money Heist
  19.   Emily in Paris
  20.   Billie Eilish
  21.   A dinosaur
  22.   Lady Gaga
  23.   Cruella de Vil
  24.   Kim Kardashian
  25.   Buzz Lightyear
  26.   A clown
  27.   Donald Trump
  28.   Maverick – Top Gun
  29.   Johnny Depp
  30.   Daemon Targaryen – House of the Dragon
  31.   Harley Quinn – DC
  32.   A Handmaiden from The Handmaid’s Tale
  33.   Sandy – Grease
  34.   A Squid Game contestant
  35.   Lil Nas X
  36.   Rihanna
  37.   The Wordle grid
  38.   Britney Spears
  39.   An airhostess
  40.   Julia Fox
  41.   Tiger King (Joe Exotic)
  42.   Elvis
  43.   Female footballer (Lionesses)
  44.   Vecna – Stranger Things
  45.   RuPaul
  46.   A Hogwarts student
  47.   Emma Raducanu
  48.   Cassie – Promising Young Woman
  49.   Pete Davidson
  50. Miley Cyrus

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