Cereal lovers have a three-minute window to finish their bowl – before sogginess ruins the most important meal of the day.
A poll of 2,000 adults found 48 per cent tuck into a bowl of cereal most mornings – but 32 per cent admit to panicking about it going limp in too much milk, rising to 45 per cent in London.
And for 15 per cent, starting the day with a soggy bowl is enough to ruin their whole morning.
That said, some actually prefer it that way – with 14 per cent claiming they like their cereal fully soaked, while 51 per cent insist it must keep its crunch.
Of these, 55 per cent reckon it makes for a better eating experience, and 53 per cent say it simply pairs better with milk.
While 70 per cent of parents said that cereal helps to create a smoother morning for their children.
Seven in 10 (71 per cent) said it is quick to prepare and 49 per cent admitted it’s a meal their kids will actually eat.
The research was commissioned by Kellogg’s to mark the launch of Oaties – a new oat based cereal.
Food scientists have developed the cereal over the last 18 months and created what is believed to be the first sog-defying cereal, thanks to its unique shape and high fibre ingredients.
The study also delved into Brits’ breakfast habits, revealing a strong loyalty to dairy – with 91 per cent opting for cow’s milk with their cereal.
When it comes to milk substitutes, oat milk has been tried by 38 per cent, while 33 per cent have poured on almond milk.
And 18 per cent have even thought about using hot chocolate.
Cereal toppers are getting more adventurous too, as 13 per cent have considered adding ice cream, 10 per may add avocado, and eight per cent have flirted with toppings like cheese or even a hard-boiled egg.
Regular toppings are still most popular though, with 33 per cent adding fresh fruit, 23 per cent going for a drizzle of honey and 21 per cent mixing in yoghurt.
While seven per cent have been mixing in protein powder to kickstart the day.
