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A quarter of dog owners can't tell if their pet has healthy teeth or gums

5 August 2025
in Animals & Pets, Family, Health, Self-care, Wellbeing
Home Animals & Pets
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One in four dog owners don’t think they could tell if their four-legged friend had healthy teeth or gums.
The poll of 2,000 dog parents revealed 30 per cent wouldn’t be overly concerned if their pooch had bad breath – simply because they assume every dog does.
Only 24 per cent would recognise excess drooling as a potential red flag, and only 25 per cent would link changes in mood or behaviour to a dental issue.
Although 21 per cent haven’t checked their dog’s teeth or gums in a month or more.
The research was commissioned by Purina Dentalife to launch its dog dental awareness campaign, which is supported by vet Dr Paul Manktelow, and is designed to help dog owners spot early signs of dental trouble and understand what to look out for.
Dr Manktelow said: “Dental disease affects over 80 per cent of dogs over the age of three and often goes unnoticed.
“Early signs like bad breath, red or swollen gums, and tartar build-up can be easily missed, but the infection can progress and impact a dog’s overall health.
“That’s why daily dental care matters. Regular brushing is ideal, but many owners find it challenging.
“Dental chews can be a helpful part of the routine to reduce tartar”.
The study also found 42 per cent of dog lovers say their pet has bad breath, while 24 per cent have noticed them struggling to eat.
A similar number have spotted inflamed gums (23 per cent), and 13 per cent have seen their pup pawing at their mouth.
But 37 per cent admitted they’d delayed taking their dog to the vet, hoping the issue would resolve on its own.
A spokesperson for Purina Dentalife [https://www.purina.co.uk/brands/dentalife], the daily dental chew that gently scrubs a dog’s teeth as part of a healthy dental regime, said: “It’s completely understandable that busy dog owners might put off checking their pet’s teeth and gums – especially if their dog isn’t too keen on having their mouth looked at.
“That’s why we commissioned this research, to better understand the needs of pet owners and be as helpful as possible.
“Keeping on top of their dental health doesn’t have to be a struggle, and there are plenty of gentle, fuss-free ways to help.
“Regularly checking for warning signs and incorporating dental chews into their routine can help maintain healthy teeth and gums.
“It’s all about making those small habits easy – and avoiding a face full of dog breath in the process.”
When it comes to action, 41 per cent head straight to the vet if they suspected something was wrong, while 22 per cent would turn to the internet first.
In fact, three in 10 (32 per cent) search online weekly for information about their dog’s behaviour or health – but 74 per cent end up more confused than when they started.
Currently, 61 per cent of dog owners give their pup chews or sticks designed to support oral hygiene, while 43 per cent take them to the vet for a professional clean.
A further 40 per cent take on the task themselves at home.
Of those who don’t brush their dog’s teeth, 34 per cent said their pooch simply won’t let them, while 14 per cent feel it’s not necessary, according to the findings carried out by OnePoll.
Vet Dr Paul Manktelow added: “It’s completely normal to search online when you notice a change in your dog’s behaviour or health.
“But while the internet can offer quick reassurance, it’s no substitute for a proper veterinary check.
“If your dog has persistent bad breath, red or bleeding gums, stops eating, or seems in pain, it’s time to call your vet.
“These can all be signs of dental disease that needs treatment.
“For general advice on prevention, like how to start a dental care routine – stick to trusted sources, but if you’re ever unsure, always speak to a vet.”

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