Six in 10 young Brits have no idea what the Yellow Pages are, according to research.
A poll of 2,000 adults revealed the things from the 90s many Gen Zs couldn’t identify, including Teletext, a Walkman – and the startup sound from Windows 95.
It also found three quarters (74 per cent) didn’t even know what dial-up internet was.
Others admitted they were unaware of CD-ROM encyclopedias, AA route planner and having to blow on computer game cartridges.
Along with Saturday morning TV shows, floppy disks and disposable cameras.
The study was commissioned by Müller Corner, to mark the return of its Apple crumble-inspired yoghurt, which also teamed up with 90s TV icon Timmy Mallet to create a mural of the snack out of iconic 90s memorabilia.
Helen Carswell, spokesperson for the brand, said: “There’s a reason the 90s was such a great time.
“It was a decade of bold flavours, chunky gadgets, and unforgettable TV and movie characters that are still revered today.
“From the snacks we enjoyed after school to the tech that felt like the future, everything came with a sense of excitement and simplicity that’s hard to replicate today.”
Other things among the top 30 things from the 90s Gen Z didn’t recognise were chunky CRT TVs, which was at the top of the list, MSN Messenger statuses and overhead projectors in classrooms.
VHS tapes, the Argos catalogue and the popular game of Snake played by many Nokia phone owners also featured.
Across all age groups, the top things associated with the 90s included The Spice Girls (71 per cent), Take That (61 per cent) and Blockbuster Video (55 per cent).
As well as Saturday Morning Kids TV (42 per cent), and Art Attack (33 per cent).
It also emerged many feel things were better in the 90s thanks to less phone consumption (50 per cent), more face-to-face interaction (47 per cent), and outdoor play (45 per cent).
While 53 per cent of 25-34-year-olds and 51 per cent of 35-44-year-olds feel snacks were better before the turn of the century.
Something even 38 per cent of Gen Zs also agreed with.
With 25 per cent of all those polled, via OnePoll, keen to tuck into 90s snacks today.
And while 69 per cent of adults feel the tech at our disposal today is more convenient, it’s less fun than it was in the 90s.
As a result, 49 per cent admitted that, given the opportunity, they would happily go back in time to live their life in the decade.
TOP 30 90S STAPLES YOUNG ADULTS DON’T KNOW ABOUT:
1. CRT TVs
2. Teletext/Ceefax
3. Paper bus tickets with a magnetic strip
4. CD-ROM encyclopedias
5. AA Route Planner
6. MSN Messenger statuses
7. Dial-up internet
8. MiniDisc players
9. Game cartridges you had to blow on
10. Saturday morning kids’ TV (like SMTV Live, Wacaday)
11. Windows 95 startup sound
12. Snap Bands
13. Tamagotchis
14. TV listings in the Radio Times
15. Pagers
16. Sending songs on Bluetooth
17. VCR player
18. A Walkman
19. The Yellow Pages
20. Floppy disks
21. Overhead projectors in classrooms
22. Bucket Hats
23. VHS tapes
24. Argos catalogue
25. Snake on a Nokia 3310
26. Fax Machines
27. Mixtapes
28. Rubiks Cubes
29. Disposable cameras
30. A Game Boy
