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Four in 10 adults name-drop the countries they have visited - to ‘keep up with the Joneses’

3 April 2026
in Holidays, Travel
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Four in 10 adults name-drop the countries they have visited - to ‘keep up with the Joneses’.

 

A poll of 2,000 travellers revealed 43 per cent enjoy comparing the number of destinations they've visited abroad with others.

 

Reasons for mentioning their ‘country count’ include wanting to impress others with their worldliness and sense of adventure, get others to think ‘that’s more than me’ or see them as ‘loaded’ with money.

 

Of those who mention their country count, more than four in 10 (44 per cent) will casually raise the subject in general holiday chatter, while 38 per cent will jump at the chance to name a nation they’ve visited the second someone else mentions it.

 

It also emerged 34 per cent of travellers consider their list of countries visited ‘as a bit of a badge of honour’ and a fifth feel ‘quietly superior’ to those who have been to fewer nations.

 

A spokesperson from travel insurance specialist, Staysure, which commissioned the research and tailors’ policies for people with health conditions, said: “Travelling abroad is exciting and the memories made with friends and family can last forever.

 

“So, it’s not surprising people love talking about where they’ve been and comparing the number of countries they’ve visited

 

“Sharing experiences is something we all love to do and it’s great to be able to inspire others to visit somewhere new

 

The study also found nearly one in 10 (nine per cent) bring up a country they’ve travelled to in conversation at least four times a month.

 

However, 39 per cent described other people discussing how well-travelled they are as ‘annoying’.

 

But one in 10 attempt to sound better travelled than they really are by counting countries they visited as a child in their list.  And some go as far as including an airport layover or counting a day trip as a full visit.

 

With the average traveller having been to seven countries by the time they’re 30 – the number nearly doubles to 15 by the time they reach the age of 60.

 

New Zealand (24 per cent), Japan (23 per cent) and Australia (18 per cent) were at the top of respondents’ wish lists, along with Iceland, Sweden and Switzerland.

 

While Canada was nearly twice as popular as a future destination than the United States (17 per cent versus eight per cent).

 

But Belgium sat at the bottom of the top 50 list of countries people want to visit for the first time.

 

It also emerged 56 per cent of those polled, via OnePoll, wish they were better travelled.

 

On average, respondents said their travel peaked at age 34, while 44 per cent admitted their trips abroad have generally decreased as they’ve got older.

 

And four in 10 consider it important that their list of countries visited keeps growing, with those with a set goal aiming to tick off 30 individual countries.

 

To keep expanding the list 56 per cent would consider a multi-destination holiday such as a cruise.

 

France (77 per cent), Spain (76 per cent) and Italy (58 per cent) are still among the top ten countries visited.

Staysure’s spokesperson, added: “Our customers often share where they’ve been and where they’re planning to go next.

 

“It’s good to know people are dreaming big and want to keep ticking off their dream destinations.

 

“Although technically correct to do so, would you include a layover in your country list if you’d not set foot outside the airport?

 

“Wherever people choose to travel, having the right cover and financial protection in place helps them keep ticking countries off their list making the whole experience more enjoyable and worry-free.”

 

TOP 50 COUNTRIES VISITED

 

1.          France

2.          Spain

3.          Italy

4.          United States

5.          Germany

6.          Greece

7.          Portugal

8.          Belgium

9.          Netherlands

10.        Republic of Ireland

11.        Turkey

12.        Switzerland

13.        Austria

14.        Cyprus

15.        Canada

16.        Denmark

17.        Czech Republic

18.        Egypt

19.        Croatia

20.        Australia

21.        Sweden

22.        Norway

23.        Poland

24.        Mexico

25.        Morocco

26.        Thailand

27.        Tunisia

28.        Singapore

29.        Hungary

30.        United Arab Emirates

31.        Iceland

32.        China

33.        Finland

34.        New Zealand

35.        South Africa

36.        India

37.        Malaysia

38.        Japan

39.        Kenya

40.        Vietnam

41.        Indonesia

42.        Sri Lanka

43.        Brazil

44.        South Korea

45.        Peru

46.        Cambodia

47.        Argentina

48.        Philippines

49.        Chile

50.        Tanzania

 

TOP 50 COUNTRIES ON THE TRAVEL WISH LIST

 

1.          New Zealand

2.          Japan

3.          Australia

4.          Canada

5.          Iceland

6.          Norway

7.          Italy

8.          Switzerland

9.          Sweden

10.        United States

11.        Thailand

12.        Croatia

13.        Greece

14.        Portugal

15.        Vietnam

16.        Finland

17.        Singapore

18.        Brazil

19.        Egypt

20.        Denmark

21.        South Africa

22.        Austria

23.        South Korea

24.        Mexico

25.        Republic of Ireland

26.        India

27.        Argentina

28.        Peru

29.        China

30.        Morocco

31.        Sri Lanka

32.        Kenya

33.        Netherlands

34.        Germany

35.        Poland

36.        Philippines

37.        Cyprus

38.        Malaysia

39.        United Arab Emirates

40.        Turkey

41.        Spain

42.        Chile

43.        France

44.        Tanzania

45.        Czech Republic

46.        Hungary

47.        Cambodia

48.        Namibia

49.        Indonesia

50.        Belgium


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