NEWS COPY
Olympic gold medallists Laura Trott and Jason Kenny will hand deliver the new iPhone 7 to one lucky customer amidst unprecedented demand for the new device.
Initial figures released by the retailer reveals that record numbers of Brits have pre ordered the new device, with orders up by more than 200 per cent compared to the iPhone 6s. Black is revealed as the most popular colour - accounting for 66 per cent of orders – and is currently outstripping rose gold (in second place) by four to one.
The Olympic’s golden couple have teamed up with Carphone Warehouse to celebrate the launch of the highly anticipated iPhone 7 and iPhone 7 Plus.
The pair, fresh from their winning performances in Rio, spearheaded a procession of couriers through London today, as Carphone Warehouse announced the ‘gold standard’ in delivery – offering one lucky customer the chance to have their new iPhone 7 hand delivered to their door by one of the Olympic dream team.
Commenting on the launch Jason Kenny says: “Black may be the favourite colour for the new iPhone 7 but it's gold when it comes to Carphone Warehouse's delivery service. I'm looking forward to making sure customers are among the first in the UK to get a new handset.”
The new iPhone 7 and iPhone 7 Plus are already available to pre-order from Carphone Warehouse giving those that pre-order guaranteed delivery this week with one handset being hand-delivered by Jason or Laura.
Jeremy Fennell, Managing Director of Carphone Warehouse said: “Demand for new iPhones is at record levels as people rush to be amongst the first recipients. We want to ensure our customers get their hands on the new phones the moment they launch, and what better way to do that than enlist the help of two of the fastest Brits around.”
Carphone Warehouse will offer the new iPhone 7 and iPhone 7 Plus, in all colour variants and storage sizes.
For all iPhone 6 customers Carphone Warehouse is offering a guaranteed trade in of £200 if they bring their handset into store before 30th September and upgrade to the new iPhone 7.
Carphone Warehouse compares the widest range of tariffs on the market so is offering its Price Promise** to any new or upgrading customer. Price Promise means anyone who thinks they’ve found a better deal from either O2, Vodafone or EE on a Pay monthly or SIM Only plan, will have the deal matched by Carphone Warehouse and their first month’s line rental paid for free.
ENDS
Media contacts
M&C Saatchi PR Press Office:
carphonewarehouse@mcsaatchi.com
Notes to editors
*The value of your trade-in will depend on the model and condition of your iPhone. This includes powers on and off using the power button, includes battery / charges and initialises, no cracks / missing pixels / damage to the screen, no damage or faults to the touchpad, button or camera and no physical damage or missing parts on the device. Trade in values shown are based on iPhone 6s. To get the Trade-in values advertised you must trade in your handset in conjunction with a new iPhone contract (new or upgrade), any remaining credit will be added to your debit card in full, or can be used as part/full payment against any transaction on items with a retail price. Terms and conditions apply. Ask in-store or see www.carphonewarehouse.com for details
**Price Promise:
Carphone Warehouse is committed to offering its customers great values for networks, phones and tariffs to make sure they find the right deal for its customer and as such offer a Price Promise scheme. If a customer finds a cheaper deal elsewhere, Carphone Warehouse will match it and pay for the first month’s line rental (T&Cs apply).
About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.
Dixons Carphone's primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.
Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.
Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.
For more information about Dixons Carphone plc, please visit www.dixonscarphonegroup.com
Follow us on Twitter: @DixonsCarphone
