News Copy – By Jack Peat
Catwalk fashionistas and Hollywood royalty are ditching their morning coffee for BONE BROTH thanks to the vitamins and minerals it contains.
The ancient elixir promises improved joint health, glowing skin and fewer colds, and has already caught the attention of celebrities such as Gwyneth Paltrow.
It provides a natural way to support the immune system while providing energy throughout the day and also features probiotics which help contribute to gut health.
Drinking it avoids the crashes you get from caffeine contained in coffee.
Health-mad Paltrow described the broth as “winter’s miracle detox drink”, and actress Salma Hayek credited its anti-ageing qualities.
Alicia Keys and producer husband Swizz Beats were recently seen at a New York Knicks basketball match drinking it.
And even models at New York Fashion Week have been ditching their Starbucks brews for the drink.
Catherine Farrant, founder of Ossa Organic, [http://ossaorganic.com/] said: “Historically bone broth was consumed daily as an elixir and vital part of our nutritional intake.
“It is no wonder that celebrities, models and athletes alike have recently taken to drinking bone broth.
“Our ancestors knew it to be a nourishing elixir that healed and sealed the gut as it has a natural collagen and gelatin content.
“It goes without saying this could not be better for the skin and complexion. It is certainly cheaper than botox!”
An increasing number of nutritionists and health coaches are now recommending bone broth.
Keri Glassman, the founder of Nutriouslife says the broth can help you recover from a morning workout.
She explained: “The broth is light on the digestive system, and it replenishes electrolytes after an intense workout.”
Cat Shanahan, Los Angeles Lakers nutrition consultant added: ''Bone broth promotes digestive health and is ideal for building up connective tissues.
“That is because it has amino acids, but also glycosaminoglycans and proteoglycans.”
It’s proving particularly popular among followers of the Paleo diet who cannot consume any dairy, tea or coffee.
Various cultures around the work have been making bone broth for over thousands of years - starting with the Chinese 2,500 years ago.
In ancient Greece, Hippocrates, the founder of modern medicine recommended it.
In the 12th Century it came to be known as “Jewish Penicillin” after a doctor began prescribing chicken soup to his patients.
Ossa Organic’s homemade Bone Broth is available from Ocado, Planet Organic, Whole Foods and other retailers.
ENDS
