NEWS COPY
Women aged 50-65 are happier with their age, relationship and confidence than women in their 20s.
Research into the lives of modern women revealed older generations feel they are living their best lives.
Half of women over 50 are content with their current relationship status while a quarter are ‘happy’ with their age.
And one sixth feel more confident in how they look now than ever before.
In comparison, just 44 per cent of younger women are comfortable with their love life while only one in 10 are satisfied with their age and self-confidence.
The study of 1,000 women aged 50-65 and 1,000 women aged 20-30 was commissioned by DC Thomson Media as they launch Platinum – a new glossy, monthly magazine aimed at women over 55.
It also found those in the older age bracket are also more satisfied with their sex life - a third are having sex at least twice a week - and 70 per cent go on regular dates.
And women aged 50-65 exercise for almost two hours a week - around half an hour longer than their younger counterparts.
But despite their positive outlook, the older generation strongly believe their demographic is wrongly perceived by society, with two thirds feeling misrepresented by media.
Ali Kirker, editor of Platinum (https://www.platinum-mag.co.uk), said: “It’s clear from our research that while women over 50 feel younger than ever today, they also feel misrepresented by media.
“They want to see things that inform and reflect their life - a life that's filled with everything they're passionate about, exciting social events, amazing travel and great love lives.
“Over 50s are still passionately working, enjoying a great love live and going to exciting social events - gone are the days of perceptions around over 50s being knitting and reading.
“Platinum is for women who are up-to-date in both style and attitude, confident, engaged and interested in exploring the world around them.
“With the confidence to tackle contemporary, challenging issues too, especially relevant to this demographic, Platinum will be both an upbeat treat and an essential every month.”
The study also found that ‘enjoy dating different people’, ‘do everything you want before having a family’ and ‘don’t get taken for granted’ are among the top pieces of advice the older demographic would give to younger women today.
Four in 10 would also pass on their belief that ‘marriage isn’t the be all and end all’ and almost half advised those in their twenties ‘not to care what others think’.
One third of those polled said they feel younger than they actually are and the same percentage believe they are more likely to try new things since their milestone 50th birthday.
These new adventures include wanting to start their own business, going to a music festival and going solo travelling.
But although four in 10 believe their age doesn’t define them, almost three quarters of the 50-65 age group believe they are misrepresented by the likes of clothes shops, TV shows and films.
And one fifth of those polled, via OnePoll, think workplaces misrepresent their age group.
Maria Welch, head of magazines at DC Thomson Media, said: “DC Thomson Media has an unparalleled history in women’s magazine publishing, and we have brought all of this passion and expertise to Platinum.
“Women in the over 55 demographic are in the prime of their lives and having the time of their lives - a force to be reckoned with and the glue that holds generations together.
"At Platinum we’re proud to be their trusted source for content and we’re honoured to be their champions.”
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