NEWS COPY
This Christmas is going to be more ‘Silent Night’ than ‘Ding Dong Merrily on High’ for Britain’s sober GenerationZ-ers.
An abstemious 40 per cent of 18- to 24-year-olds won’t be touching a single drop of alcohol over Christmas and New Year, according to a new report.
A quarter have only been drinking up to two units a week in the yuletide run-up - the equivalent to one pint of low strength lager or a small glass of wine.
And more than seven in ten (76 per cent) claim they never take illegal drugs, with less than one in five (17 per cent) confessing to having dabbled.
The survey of 2,000 Generation Z-ers, commissioned by health and wellness brand Swisse Me, revealed only 11 per cent have been imbibing more than 11 units a week, just over five standard glasses of wine.
But while drinking may be off the menu for many young adults, food most definitely is - with 65 per cent looking forward to tucking into a traditional roast on Christmas Day.
More than three-quarters (76 per cent) said they will be avoiding ‘faddy’ diets over the break.
Only 10 per cent of respondents in the study - carried out via OnePoll - described themselves as vegetarian, 10 per cent flexitarian, five per cent vegan and five per cent pescatarian.
Swiss Me spokeswoman Nykkea Maretic [corr] said: “Generation Z are more abstemious than any other generation and health and well-being is hugely important to them.
“We have a range of products that come in a variety of flavours and slot right into their schedule. The ‘Wellness Hub’ on the website provides tips and advice on vitamins and supplements.”
Click here for more on Gen Z’s health and wellbeing focusses, as well as trend predictions for 2021: Swisse Me Annual Health and Wellness Index.[https://www.swisse.co.
ENDS
