A study of 2,000 adults revealed the personality attributes they want to see in friends, partners and colleagues.
Kindness came in fourth place, followed by being friendly and caring.
Similarly, those polled hope others see them as trustworthy (45 per cent), reliable (43 per cent) and kind (41 per cent).
However, there is less of a focus on wanting to be seen as ambitious (14 per cent), creative (20 per cent) or confident (21 per cent).
The research, commissioned by ALL – Accor Live Limitless - Accor’s lifestyle loyalty programme, also found 63 per cent describe themselves as loyal.
A third would also like to be remembered as loyal (32 per cent) and 88 per cent believe the trait is important in relationships, whether with partners, friends or relatives.
When it comes to colleagues (37 per cent) and partners (51 per cent), loyalty is the top trait people want to see in them and 50 per cent also want their friends to be faithful.
Positive personality traits with customer service
Luc Gesvret, a spokesperson for Accor, said: “It’s interesting to see the traits Brits look for in others as well as what they’d like to be remembered or recognised for vice versa.
“Loyalty is clearly an important factor both ways and it goes further than being faithful to loved ones as people are clearly quite passionate about repeatedly shopping with the same brands.
“It’s clear people are very precise about who and what they are loyal to.
“Traits people look for in others were found to include funny (36 per cent), helpful (33 per cent) and being a good listener (33 per cent), interestingly, all traits associated with great customer service and hospitality.”
The research also found Brits put their money where their loyalty is, spending a quarter (26 per cent) more with brands they have a loyalty card with.
The quality of products (47 per cent), positive experiences (44 per cent) and being rewarded for using them (43 per cent) are top reasons for staying loyal to brands.
Great customer service (35 per cent) and freebies (20 per cent) are also strong motives.
A loyal foundation
It also emerged 52 per cent have left a review for a brand after a positive experience, versus just 46 per cent who would leave a negative review after a bad experience.
And 57 per cent of those polled, via OnePoll, admitted access to ‘money can’t buy’ experiences makes them more likely to join a loyalty programme.
Luc Gesvret for Accor, which is giving all members the chance to win €20,000 worth of points by booking a hotel break, added: “People also understand, as we do, that loyalty goes both ways, it’s not transactional – it’s about having a better relationship.
“That’s true for people and brands – we aim to make sure our loyal guests have a better experience and we try to reward their loyalty to us.
“We value loyalty, we understand it matters to people and it’s the foundation of a strong relationship.”
Top personality traits Brits look for in others
- Trustworthy
- Loyalty
- Reliable
- Kindness
- Friendly
- Caring
- Funny
- Helpful
- Good listener
- Approachable
Top traits people hope others see in them
- Trustworthy
- Reliable
- Kindness
- Friendly
- Loyalty
- Helpful
- Caring
- Approachable
- Good listener
- Intelligent
