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Almost £800 worth of unworn clothes sits in the average Brit's wardrobe

28 October 2022
in Environment, Fashion
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The average Brit has almost £800 worth of unworn clothes in their wardrobes - but 30 per cent intend to buy even more items before having a clear out.

A poll of 2,000 adults found 32 per cent admit they have too many clothes – however they can’t resist the lure of a new outfit.

More than four in 10 (43 per cent) have bought an item online, not liked it but kept it anyway.

With 59 per cent of those who’ve done this admitting they ‘couldn’t be bothered’ to return it.

And rather than give away or sell such items, 55 per cent have thrown clothing in the bin – garments which were either perfectly good or easily fixable.

Although 34 per cent felt guilty afterwards.

Just over two thirds (67 per cent) have so far decided against both clearing space in their wardrobes and making money in the process by selling old items online.

Shopping second hand

But the study, commissioned by Samsung UK, found the 33 per cent who’ve tried their hand at selling garments in this way have earnt an of average £350 to date.

With 20 per cent bringing in £500 or more.

Love Island star Tasha Ghouri, pictured using the Samsung Z Flip4 to snap her own second-hand buys, said: “Selling clothes online is about to become your next side hustle.

“Putting the effort in to capturing the best photos for your online listing will help you sell more items, for better prices and at a faster pace.

“When I shop second-hand, I always want to see what it looks like with someone wearing it, so make sure you capture pictures with you in it to drive more interest.”

The study found on average those polled can become bored of wearing the same piece of clothing after adorning it as little as six times.

And 30 per cent have clothes in their wardrobes with the tags still attached to them.

Doing pre-loved clothes justice

It also emerged, despite many of those polled successfully trying again further down the line, 49 per cent have tried to sell clothes online at time or another but given up.

With 39 per cent admitting they found it hard to do the clothes justice through photos.

And they may be on to something – 35 per cent said poor quality images but them off purchasing pre-loved clothes online through marketplace sellers.

Other factors which have a similar impact include vague or unclear descriptions (40 per cent) and price (34 per cent).

However, the study carried out through OnePoll found 48 per cent would prefer to recycle or re-sell their clothes rather than bin them amid landfill crisis concerns.

Ashrita Seshadri, from Samsung UK, said: “People are clearly wanting to find alternatives to throwing away their unwanted clothes, but many are feeling held back by the thought and process of reselling.

“We want to arm everyone with the tools to get better quality pictures and videos that do their pre-loved garments justice.”

For tips and tricks about pre-loved clothes click here.


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