A study of 2,000 adults found 46 per cent of those who have tucked into the mid-morning meal claim it is their favourite meal of the day - with pancakes, poached eggs and French toast also making the list.
Nearly half (49 per cent) can't imagine not going for brunch on a weekend, with 21 per cent preferring to do this rather than have a night out with friends.
However, with 56 per cent saying they are now eating brunch at home more often to avoid the cost of dining out, Brits are looking for ways to elevate their own versions.
It also emerged that although 31 per cent cite lack of inspiration as their biggest barrier, 41 per cent are trying to eat more plant-based food this Veganuary.
The research was commissioned by plant-based frozen food brand, Strong Roots, which partnered with cook and 2021 Great British Bake Off finalist, Crystelle Pereira, to create three delicious veggie and plant-based brunch recipes to make at home this month.
The quick and simple recipes include her five-ingredient Cauliflower Hash Brown Sandwich, Miso Mushrooms on Crispy Sweet Potato Hash Brown ‘Toast’ and ‘Vegan Breakfast Tacos’.
Samuel Dennigan at Strong Roots, said: “Move over Sunday lunch, the nation has spoken and brunch is leading the way as our favourite meal of the weekend.
“We’re thrilled to see the nation is looking for more veggie meal inspiration.
“With more of us eating brunch at home, Crystelle’s three brunch recipes are a must try, especially for those taking part in Veganuary.”
Half of adults think brunch should take 25 minutes to prepare with six in 10 agreeing they’d eat it at home more often if it took less time to prepare.
Although, of those who brunch, 50 per cent prefer using quick and easy recipes with 43 per cent often choosing something that requires fewer ingredients.
And, according to the OnePoll study, 40 per cent often look out for tips and tricks on how to cook a healthier meal.
Brits love brunch
The research also revealed almost two thirds (62 per cent) want more plant-based brunch options, with 28 per cent saying eating plant-based food makes them feel like they’re doing their bit for the planet.
While nearly a quarter (24 per cent) say eating plant-based makes them feel better physically, and a further 20 per cent feel better mentally.
Crystelle Pereira said: “It is no secret that the brunch occasion is a weekend classic and it is one of my favourite reasons for family and friends to get together while appreciating good food.
“This Veganuary, my quick and easy plant-based Strong Roots recipes will help Brits who are stretched for time and looking for inspiration into new ways to elevate their brunch.”
A general catch up with friends was named the most popular occasion for brunching and 64 per cent think it’s the perfect excuse to get loved ones together.
Other reasons for enjoying this ‘light lunch’ include birthdays and engagement parties - with the average Brit brunching three times a month.
More than half (53 per cent) are likely to enjoy it with their partner while a surprising 34 per cent typically eat it alone.
Top 20 brunch meals
- Full English breakfast
- Bacon sandwich
- Scrambled eggs on toast
- Poached eggs on toast
- Pancakes
- Omelette
- Eggs benedict
- Smoked salmon and scrambled eggs
- French toast
- Boiled eggs with toast
- Ham, egg and chips
- Avocado on toast
- Yogurt with fruit
- Steak and eggs
- Porridge
- Fruit salad
- Muffins
- Waffles
- Eggs royale
- Frittata
