More than half of Brits still value the phone call as the most meaningful way to connect with someone – despite using text messages more.
A poll of 2,000 adults found 55 per cent think giving someone a ring shows they care about them much more than any other form of digital communication.
While 84 per cent feel hearing another person’s voice is important to deepening their emotional connection.
And 58 per cent of those who find a voice call more special like being able to sense the tone and emotion in real-time.
The study also found 47 per cent of those who use this method of communication believe a natter on the phone with a loved one improves their mood immediately – more so than any other way of keeping in touch.
With 48 per cent claiming more regular voice or video check-ins with those they care about would have long-term positive effects on their mental health and wellbeing.
Despite this, the average adult spends around the same time sending voice notes as they do on calls – 25 minutes a day.
This may be because 28 per cent of those who send voice notes find them helpful for staying emotionally connected while being quicker than a call.
Laura Joseph, spokesperson for Tesco Mobile, which commissioned the research to encourage people to take action to stay connected ahead of 3G networks being switched off this year, said: “In our always-on, always-scrolling world, it can be easy to forget the power of a simple phone call.
“We want everyone to continue to enjoy those special moments as our network is upgraded.
“Our experts are on hand, both in store and online, to help customers make the most of 4G and 5G connections.
“Whether it's checking compatibility or updating settings, we’re here to help everyone stay connected to the people who matter most ahead of the switch.”
The study also found 46 per cent of people who like in-person calls consider them more important with those they don’t see regularly.
With 13 per cent calling those they love or care about daily, and 34 per cent several times a week.
These leave 38 per cent happier, 37 per cent more connected – and nearly three in 10 (29 per cent) feeling loved.
As 3G networks are switched off entirely by the end of 2025, one in five (19 per cent) who have a mobile phone aren’t confident checking whether it’s compatible with newer 4G networks.
With 33 per cent also concerned about whether friends or family members will be able to manage the change, according to OnePoll.com data.
Laura added: “As these changes will affect all mobile network operators, with some already well underway with removal of the 3G network, we encourage everyone using an older device to check they’ve got a phone that’s compatible moving forward, so you can stay connected.”
