A greeting card saying ‘I love you’ is sent every 15 seconds, according to the UK's biggest online card retailer.
Moonpig analysed the messages in its cards over the last 12 months and found more than two million contained those three little words.
And while Valentine’s Day remains a major moment, accounting for nearly half of all cards sold in February, the data shows Brits are actually sharing their love every single day.
The report also uncovered the influence of modern technology on declarations of love.
While the business has seen customers embrace AI tech to create their own unique cards, when wooing a lover it’s clear they still prefer to speak from the heart, as 95 per cent of Valentine’s notes are written personally by the card creators themselves.
Kristof Fahy, from Moonpig, said: “While Valentine’s Day is a busy one for us as a business, we realise how privileged we are every single day of the year as we help people say “I love you” through the post.
“Our customers’ creations, uploads, and messages paint a really beautiful picture of how the British feel brave enough, through cards, to express their affection – whether that be to their partner or spouse, teacher, mentor, or the lady who does their nails.”
The majority also manage to prioritise and preorder for Valentine’s Day, but a tardy six per cent still tend to leave it to the last minute, waiting until after midday on the 13th to place their orders.
But thousands cut it too fine, as two per cent order cards for their loved ones as late as the 14th, 15th, and 16th of February.
Forgetting completely, or being late, is a British trait across the board, as the 16th February is the busiest day for ‘I’m sorry’ card sales, as late senders scramble to make amends.
But it’s not all bad news in the romance department, as ‘by post proposals’ are on the rise.
The brand reported a steady average of 10,000 loved up Brits pop the question via card every year, communicating this through phrases like 'be my wife' and 'be my husband' – with one in 20 asking a straight 'Will you marry me?'
After words, gifts are the nation’s primary love language, with chocolate the number one pick and included alongside a card in one out of every 10 orders.
Across the year, more than 400 tonnes of chocolate are sent through the British postal system, the equivalent weight of 67 African elephants.
And for those who can’t find the words, we say it through our pets, with our loving dogs ‘sending’ 10 times more cards to their owners than aloof feline companions.
Kristof Fahy added: “From apologies to proposals, dogs and cats, millions are expressing how they feel through the post every minute of every day.
“It just goes to show that a physical token of affection still carries the same weight as ever."
